Effective patient communication combines sensitivity and empathy with simple messaging and engaging imagery. Our numerous Patient Information Awards suggest that we often get just the right mix.
Working with Felton Works brought a unique quality to the new cancer screening information. Feltons challenged us to think innovatively and creatively about how to convey complex health messages and how to design the information to engage the public to make informed choices about whether to attend for cancer screening.
The Felton team worked with us dynamically, flexibly and creatively, showing impressive tenacity to deliver the best outcome. The look and feel of the leaflets is authoritative, attractive and engaging. They have been well received across England by the public and cancer screening professionals alike.
It was stimulating and fun to work with Feltons.