THINK HIV

Terrence Higgins Trust
Sexual Health Services
Branding / Print / Digital / Campaigns / Merchandise / Signage 

A three part integrated campaign to encourage gay men to take an HIV test and so reduce the time between infection with HIV and diagnosis. 

Our objective was to develop a distinctive campaign with legs that had the longevity to work on future HIV health promotion to the wider population.

Men felt the THINK HIV campaign was unambiguous in what it was trying to do, and that the bold text allowed for a direct, almost confrontational tone with the reader.

Richard Scholey
National Social Marketing Manager