We created the identity and the campaigns, we managed all the logistics and we supplied the materials to thousands of schools across the UK.
The campaign won numerous creative and effectiveness awards and, more importantly, many more Key Stage 1 & 2 children started walking to school.
We also incorporated Transport for London's WoW campaign, developed their Good Going sustainable transport initiative and launched Walking Works Week ... amongst other environmental projects.
Feltons undertook thorough research of the target audiences, presented us with a range of concepts, and then refined our favourites taking on board our feedback.
We now have a brand that is unique, exciting, and delivers to the brief we gave them. They have been great partners on this project.